When you think of the Independent National Electoral Commission (INEC) and the man who has been at the center of its media relations, one name always rises to the top: Rotimi Oyekanmi. As the Chief Press Secretary (CPS) to Mahmood Yakubu, the INEC Chairman, Oyekanmi has played a pivotal role in shaping the media narrative surrounding the commission, ensuring that the flow of information between INEC and the public remains smooth, transparent, and trustworthy.
Oyekanmi is no stranger to the press world. With years of experience under his belt, he has become a master in navigating the intricacies of media relations, especially in an age where the pressure to communicate effectively and on time has never been higher. He is not just a spokesperson; he is the silent hand that ensures everything works like clockwork behind the scenes.
The Quiet Force Behind INEC’s Media Success
Let’s take a trip down memory lane. If you have ever watched a press briefing by INEC, whether it’s about the announcement of election results or the clarification of key policies, you’ve likely witnessed the calm and assured presence of Professor Mahmood Yakubu, the INEC Chairman, confidently addressing the media.
In a country where political narratives often swing like a pendulum, Oyekanmi has helped in managing the commission’s image. His calm demeanor and the way he keeps his boss, Yakubu, and the entire commission’s media relations game tight is a textbook example of what happens when professionalism meets commitment.
Ask any journalist who has covered INEC events and you will hear one consistent word: “reliable.” It’s no coincidence that INEC’s media handling has been able to maintain credibility across various elections. From the 2015 general elections to the 2023 elections, the press interactions have been smooth, almost transparent, and well-managed.
Dedication to Service: A Day in Oyekanmi’s Life
Now, let’s get real, my people. Being a Chief Press Secretary to INEC’s Chairman is not for the faint-hearted. If you’ve ever been in the media industry, you’ll know that the pressure is real. The scrutiny is often intense, and the criticism can come from all angles. But Rotimi Oyekanmi makes it look easy. His day usually starts early and ends late, running from one press briefing and stumbling into another issue on social media that must be responded to,, coordinating with journalists, and ensuring that communication flows without a hitch.
In his role, Oyekanmi doesn’t just issue press releases or respond to inquiries; he is often the first point of contact for journalists looking to clarify critical information about the electoral process. But beyond being a resource for pressmen, he is a steady voice in moments of crisis. Whether it’s managing media relations during a controversial decision or clarifying allegations of electoral malpractices, Oyekanmi is always at the forefront, ensuring that the commission’s side of the story is heard clearly and without distortion.
His days are a constant cycle of meetings, briefings, and communication strategies. And it’s not all serious business – Oyekanmi’s ability to maintain a friendly and approachable relationship with the press is something that’s often spoken of. He knows when to crack a joke, when to give space, and when to step in and provide guidance. His ability to balance these roles has earned him the trust of both his boss, Yakubu, and the media fraternity.
A Seasoned Journalist with an Affinity for the Press
Before becoming Yakubu’s right-hand man in media relations, Oyekanmi had already built a solid career in journalism. He had seen both sides of the media world – as a reporter, an editor, and a press officer. His experience in the media industry gave him an edge when it came to understanding the demands and challenges journalists face on the field.
But what truly stands out about Oyekanmi is the way he has cultivated relationships with journalists across Nigeria. He’s not one of those press officers who hides behind a desk, sending press releases and hoping for the best. No, Oyekanmi understands the importance of relationship-building. He is the guy who picks up the phone, meets journalists for a casual chat, and understands their needs.
This is particularly important in a country like Nigeria, where journalists often face both logistical and professional challenges while covering elections. For them, having a reliable source who can provide quick and accurate information is priceless, and Oyekanmi has excelled in being that go-to guy. His rapport with the press has made him an indispensable part of the INEC communication machine.
And let’s not forget the very important aspect of naija humor. In the world of serious media communications, Oyekanmi has a way of blending professionalism with that touch of local humor that makes interactions feel less rigid. The ability to break the ice with a light-hearted joke, especially during intense election periods, has made him a favorite among journalists.
As a seasoned media personality himself, Professor Mahmood Yakubu knows the importance of handling media relations well. A good leader knows when to delegate, and Yakubu’s trust in Oyekanmi has been evident throughout their time together. The chairman’s near-perfect media appearances are in no small part due to the work that Oyekanmi puts in behind the scenes.
Yakubu has had to address the press on several occasions, especially during the election season, and his confidence when addressing journalists is a direct reflection of Oyekanmi’s ability to prepare him. From knowing what questions are likely to be asked to managing the media’s mood, Oyekanmi ensures that his boss is always ready. His professionalism and guidance have made Yakubu’s press conferences run smoothly, without the usual drama that often accompanies high-profile public figures.
This synergy between Yakubu and Oyekanmi is one of the reasons why INEC has been largely successful in maintaining a positive image with the press, even when things go wrong. For instance, during contentious moments such as election postponements or vote-rigging accusations, Oyekanmi’s handling of the situation has allowed INEC to regain public trust. He understands the power of media in shaping narratives, and he has consistently made sure that INEC stays ahead of any potential media storm.
The Pressman’s Pressman
Oyekanmi’s influence stretches beyond the confines of INEC. As a media personality, he has also impacted the broader Nigerian media landscape. His approach to media relations has been studied by other government institutions and private organizations alike. His ability to maintain calm under pressure, to communicate complex electoral processes in simple terms, and to manage a wide array of media personalities makes him a standout figure in the field of public relations.
But perhaps his most significant contribution is in the way he has helped shape public perception of elections in Nigeria. Before Oyekanmi, many Nigerians had doubts about the transparency of the electoral process. But now, with his steady hand at the helm of INEC’s media strategy, citizens have been able to gain more trust in the electoral body.
Oyekanmi’s Legacy
In a time when public trust in institutions is a valuable commodity, Rotimi Oyekanmi stands as a reminder that effective communication can bridge the gap between the people and the government. His legacy will be remembered for his consistent efforts in fostering a positive relationship between the press and INEC, ensuring that even when elections are fraught with tension, Nigerians can trust the information they receive.
For journalists, Oyekanmi is not just a press officer; he is a reliable partner in ensuring that the truth about the electoral process reaches the public. His work has made the difference between a chaotic election season and one that is relatively calm and transparent. As we look towards future elections, it is safe to say that the name Rotimi Oyekanmi will remain synonymous with professionalism, dedication, and the power of effective media relations.
So next time you see a smooth press briefing or hear a clear, concise statement from INEC, know that it’s not just Yakubu working the magic – it’s Oyekanmi, the man behind the scenes, making sure everything runs as smoothly as your favorite jollof rice at a Naija party!
