If you’ve ever tuned in to WEFM 106.3 Abuja, you’ve likely heard a voice that can make you pause, lean closer to your radio, and nod in admiration. That voice belongs to Arit Effanga (Olori), a media personality who blends charisma, creativity, and commitment with an enviable dose of Nigerian flair.
From anchoring top-tier programs to juggling multiple hats as the Head of Programs/News at WEFM, Arit embodies what it means to be a modern-day media personality.
But her story goes beyond the airwaves; it’s a cocktail of dedication, innovation, and hustle, garnished with a sprinkle of Naija resilience.
Arit didn’t stumble into broadcasting by accident. From the onset, she recognized her passion for storytelling and information dissemination. With over 15 years of experience in the industry, she has honed her craft, mastering the intricacies of broadcast journalism. Yet, she didn’t stop at just delivering the news or running programs; she made it her mission to redefine what it means to be a media professional in Nigeria.
Colleagues often describe her as a perfectionist—someone who insists on getting every detail right, whether it’s in program planning or the delivery of a news bulletin. Arit’s vast knowledge of broadcast journalism and her ability to seamlessly incorporate digital media trends make her a force to be reckoned with.
As the Head of Programs/News, she isn’t just the lead; she’s a mentor, guiding young broadcasters to find their voices while ensuring that WEFM remains the go-to station for credible and engaging content.
What sets Olori apart from the crowd isn’t just her prowess on-air—it’s her ability to blend her media expertise with entrepreneurial savvy. This mediapreneur runs Metsuda Luxury Fragrance, a brand that specializes in creating signature oil perfume blends. Think about it: one moment, she’s dissecting national issues on live radio; the next, she’s helping clients design their personal scents with the finesse of a master perfumer.
Her journey into the world of fragrances wasn’t a detour but an extension of her creativity. For Arit, every perfume tells a story, and as a storyteller, she’s determined to help people express their unique narratives through scent. “Perfumes are like radio programs,” she often says. “Both have layers, and the magic lies in getting the balance right.”
It’s no wonder her brand is gaining traction among Nigerians who value luxury and individuality.
Arit’s expertise doesn’t stop at traditional broadcasting. She’s a firm believer in the power of digital media and artificial intelligence (AI). While many in the media industry are still trying to figure out how to adapt to the digital age, Arit has already mastered the art. She hosts masterclasses on AI for Content Generation, teaching brands, bloggers, and even other media professionals how to harness technology to create engaging and impactful content.
Her classes aren’t your regular boring lectures. With her blend of humor and hands-on teaching style, Arit ensures her students leave equipped with practical skills. One participant described her session as “an eye-opener wrapped in a comedy special.”
And if you’re looking for someone to give your blog, website, or brand that ‘it’ touch, she’s just a phone call away. Trust her to transform bland content into something that grabs attention and keeps audiences coming back for more.
What’s Arit without her signature steez? Whether she’s in a management meeting or o a live radio session, her style stands out. It’s not just about fashion—it’s the way she carries herself, exuding confidence and professionalism with a dash of playful charm. Her fans often joke that if swagger were a person, it’d be Arit Effanga.
But beneath the glamor lies a woman who works tirelessly to ensure everything she touches turns to gold. Arit doesn’t believe in shortcuts, and her dedication to excellence is evident in everything she does. “If you’re going to do it, do it well,” is a mantra she lives by, and it’s one that has earned her respect both within and outside the media industry.
It’s no small feat juggling multiple roles—media personality, head of programs, entrepreneur, and trainer. Yet, Arit seems to have mastered the art of balance. She often credits her success to El Roi, the God who sees her, effective time management and her supportive inner circle. “You need a solid team and a clear vision,” she says.
Her ability to switch seamlessly between roles is a testament to her versatility. Whether she’s brainstorming program ideas, creating a custom fragrance blend, or helping someone crack the AI content code, Arit does it all with unwavering passion.
For anyone seeking inspiration, Arit Effanga’s story is proof that with hard work, creativity, and a little Naija ginger, you can achieve greatness. She’s not just a media personality; she’s a brand, a mentor, and an innovator who continues to set the pace in multiple industries.
And here’s the best part: Arit isn’t just a voice on your radio or a name on your social media feed. She’s accessible. Whether you need a content creator for your brand, a trainer for your team, or even a bespoke perfume, she’s your go-to person. Give her a call and watch her work her magic.
In Arit’s world, there are no limits—only opportunities waiting to be explored. So the next time you tune in to WEFM 106.3, remember: you’re not just listening to a radio show. You’re experiencing the brilliance of a woman who’s redefining what it means to be a media personality in Nigeria.
Now, that’s what we call steez with substance.
